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Showing posts with label hotel. Show all posts
Showing posts with label hotel. Show all posts

22 Hukum Tetap Pemasaran (Al Ries & Jack Trout)



Berikut adalah hukum-hukum tetap pemasaran yang dikemukakan Al Ries dan Jack Trout dalam bukunya “The 22 Immutable Laws of Marketing” (1993):

1.    Hukum Kepemimpinan
Lebih baik menjadi yang pertma dari pada menjadi yang lebih baik. Kesuksesan pemasaran – berlaku untuk setiap produk, merk, dan kategori - terletak pada siapa yang pertama kali masuk dalam ingatan calon pelanggan.

2.    Hukum Kategori
Jika anda tidak dapat menjadi yang pertama dalam sebuah kategori, buatlah kategori baru yang menjadikan anda yang pertama. Saat kita meluncurkan suatu produk baru, pertanyaan awal yang harus diajukan bukanlah bagaimana produk tersebut lebih baik dari produk lain dalam persaingan, tetapi dalam kategori mana ia akan menjadi yang pertama.

3.    Hukum Ingatan
Lebih baik jadi yang pertama dalam ingatan atau fikiran dari pada menjadi yang pertama di tempat penjualan. Adalah penting menjadi yang pertama di tempat penjualan manakala hal tersebut memberi kemungkinkan kita menjadi yang pertama dalam ingatan.

4.    Hukum Persepsi
Pemasaran bukanlah pertarungan produk, melainkan pertarungan persepsi. Pemasaran adalah manipulasi dan modifikasi dari persepsi. Hal yang tidak mudah untuk dapat merubah ingatan

Top 50 - The World's Best Hotels 2014


according to Travel + Leisure’s 19th Annual World’s Best Award

1.     Triple Creek Ranch, Darby, Montana
2.     Navana Springs, La Fortuna, Costa Rica
3.     Four Season Hotel Gresham Palace, Budapest
4.     Southern Ocean Lodge, Kangaroo Island, Australia
5.     Ocean House, Watch Hill, Rhode Island
6.     The Langham. Chicago
7.     Singita Sabi Sand Kruger National Park Area, South Africa
8.     Londolozi Game Reserve, Kruger National Park Area, South Africa
9.     Oberoi Udaivilas, Udaipur, India
10.   Taj Lake Palace, Udaipur, India
11.   Four Season Hotel, Hongkong
12.   Lodge at Sea Island Golf Club, Georgia
13.   Te Peninsula, Bangkok
14.   Post Ranch Inn, Big Sur, California
15.   Capella Pedregal, Los Cabos, Mexico

Ways to Control Overhead Costs



Corporate overhead, if unchecked, can eat up your profits and potentially create a net loss before you realize it. Without a breakdown of your costs into production and overhead categories, you might not realize how much you’re actually spending to run your company. Detailed financial reporting and budget variance analyses will help you keep your overhead to a manageable level.

The costs you have to run your business and sell your product make up corporate overhead. These are expenses you have even when you aren’t making your product. They include expenses such as rent, marketing, phones, insurance, administrative staff, office equipment, interest and supplies. Like corporate overhead, departmental overhead includes expenses you have when you’re not producing your product, but they apply directly to one department. For example, machinery maintenance is an example of departmental overhead.

The first step in determining your corporate overhead is to identify it. If you don’t record every expense you have on a budget sheet or other financial report, do so. Start by creating production and corporate overhead reports. Production expenses are costs that apply directly to making your product, such as materials and labor. Next, break down your corporate overhead by function, such as marketing, human resources, information technology, office administration and sales.

Give each of your managers the list of overhead their department generates. Ask them to look for ways to reduce their spending without sacrificing productivity, efficiency and quality. Your department managers might be the most knowledgeable about how to do this. If you don’t already do it, have your department heads submit an annual budget request each year. Labor is often one of the largest costs of any business; have department heads compare outsourcing versus in-house staff for various projects and positions to determine if they can find cost-savings opportunities.

Top 25 - Indonesia's Best Hotels 2014


according to Travellers’ Choice Award 2014

  1. The Legian Bali – a GHM hotel, Seminyak, Bali 
  2. Komaneka at Bisma, Ubud, Indonesia, Bali 
  3. The Samaya Bali, Seminyak, Bali 
  4. The Magani Hotel and Spa, Legian, Bali 
  5. Jeeva Klui Resort, Mangsit, Bali 
  6. Mulia Villas, Nusa Dua, Bali 
  7. Mandarin Oriental, Jakarta 
  8. The Oberoi Bali, Seminyak, Bali 
  9. Alila Villas Uluwatu, Pecatu, Bali 
  10. Four Seasons Resort Bali at Sayan, Ubud, Bali

How to Do a Breakeven Analysis



Breakeven analysis helps determine when your business revenues equal your costs
By Daniel Richards
If you can accurately forecast your costs and sales, conducting a breakeven analysis is a matter of simple math. A company has broken even when its total sales or revenues equal its total expenses. At the breakeven point, no profit has been made, nor have any losses been incurred. This calculation is critical for any business owner, because the breakeven point is the lower limit of profit when determining margins.

There are several types of costs to consider when conducting a breakeven analysis, so here's a refresher on the most relevant.

  • Fixed costs: These are costs that are the same regardless of how many items you sell. All start-up costs, such as rent, insurance and computers, are considered fixed costs since you have to make these outlays before you sell your first item.

  • Variable costs: These are recurring costs that you absorb with each unit you sell. For example, if you were operating a greeting card store where you had to buy greeting cards from a stationary company for $1 each, then that dollar represents a variable cost. As your business and sales grow, you can begin appropriating labor and other items as variable costs if it makes sense for your industry.

Setting a Price

This is critical to your breakeven analysis; you can't calculate likely revenues if you don't know what the unit price will be. Unit price refers to the amount you plan to charge customers to buy a single unit of your product.

  • Psychology of Pricing: Pricing can involve a complicated decision-making process on the part of the consumer, and there is plenty of research on the marketing and psychology of how consumers perceive price. Take the time to review articles on pricing strategy and the psychology of pricing before choosing how to price your product or service.

  • Pricing Methods: There are several different schools of thought on how to treat price when conducting a breakeven analysis. It is a mix of quantitative and qualitative factors. If you've created a brand new, unique product, you should be able to charge a premium price, but if you're entering a competitive industry, you'll have to keep the price in line with the going rate or perhaps even offer a discount to get customers to switch to your company.


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