Transformation is not something we do to our clients. Rather, it is a shared journey - a challenging and ambitious venture with a mutual goal: dramatic improvements in financial and operating performance

Showing posts with label Franchising. Show all posts
Showing posts with label Franchising. Show all posts

Apa Itu Franchise?


Franchise atau waralaba adalah suatu bentuk kerja sama dimana pemberi waralaba (franchisor) member ijin kepada penerima waralaba (franchisee) untuk menggunakan hak intelektualnya, seperti nama, merek dagang produk dan jasa, dan sistem operasi usahanya. Sebagai timbal baliknya, penerima waralaba membayar suatu jumlah yang seperti franchise dan royalty fee atau lainnya. (PP No 16 tahun 1997 tgl 16 Juni 1997).

Berikut pengertian dari beberapa istilah yang kerap digunakan dalam dunia waralaba:
  • Franchisor (Pemberi Waralaba): badan usaha atau perorangan yang memberikan hak kepada pihak lain (franchisee) untuk memanfaatkan segala ciri khas usaha dan segala kekayaan intelektual seperti nama, merek dagang, dan sistem usaha yang dimilikinya.
  • Franchisee (Penerima Waralaba): badan usaha atau perorangan yang diberikan atau menerima hak untuk memanfaatkan dan menggunakan hak atas kekayaan intelektual atau ciri khas usaha yang dimiliki oleh franchisor.
  • Master Franchisee: franchisee yang diberi hak oleh franchisor untuk memberikan hak lanjutan kepada franchisee lainnya pada suatu area tertentu, dan atau membuka sendiri unit-unit franchisee lanjutan tersebut pada daerah tertentu
  • Franchise Fee: kontribusi fee dari franchisee kepada franchisor sebagi imbalan atas pemberian hak pemanfaatan dan penggunaan hak intelektual yang dimiliki oleh franchisor dalam kurun waktu tertentu. Kerap franchise fee ini disebut one-time fee karena hanya dibayarkan untuk satu kali bentuk hak yang diterima.
  • Royalty Fee: kontribusi fee dari operasional usaha franchisee yang dibayarkan kepada franchisor secara periodik, biasanya secara bulanan. Lazimnya, royalti fee berupa persentase tertentu dari besarnya omzet penjualan franchisee.


2015 Food Trends



Technomic, Chicago, PRNewswire

The restaurant industry is evolving faster than ever, according to leading food research and consulting firm Technomic. Technology, consumer and menu trends are all revolutionizing food service. Technomic lays out 10 trends that its consultants and experts believe may be transformative in 2015. Predictions are based on Technomic research including consumer and operator surveys and site visits, backed up by data from its Digital Resource Library and vast Menu Monitor database. 

Lights! Camera! Action!
  • Dining is no longer just a personal experience, but a staged event that imparts bragging rights. Plating and lighting are increasingly designed with phone snapshots and social-media sharing in mind. Customers collaborate to put on the show; menus, marketing, even charitable efforts are crowd sourced.
Small-minded.
  • Small is in: Diners demand petite plates and flexible portions; units are smaller with shrunken, laser-focused menus, multi-use equipment and expanded hours to leverage fixed costs; labor pressures mean leaner staffing and more technology (though a backlash is brewing as many diners seek to unplug and be waited on).
Food service everywhere.
  • Alternative forms of food service swallow share—from retailers' ever-more-sophisticated onsite

How to Buy an Existing Franchise


Entrepreneurs choose to buy an existing franchise for the advantages it offers over starting a new business. An existing franchise has name branding, a customer base and a proven strategy for earning a profit. The strategy includes interior design, products offered, pricing and marketing. Moreover, the licensing company provides education in their policies and procedures, as well as on-site training for the new franchisee. While the initial investment could be steep, depending on the licensing fee, the potential to earn an immediate profit attracts entrepreneurs to the franchising arrangement.
  • Research your favorite industry to track recent business trends. If you want to buy a hardware store, for example, then your target market includes homeowners and contractors. If homeowners are spending money on remodeling and repairs, then a hardware store has a better chance of earning a profit.
  • Research the different franchise opportunities within your chosen industry. Eliminate those that do not meet your criteria. For example, some franchise owners must pay the licensing company a percentage of their monthly sales on top of the franchise fee. It can add up to a tidy sum over the years. This money could be reinvested to grow the business if you chose a franchise agreement that did not demand royalties.
  • Choose the franchise that you believe is the best fit for your goals. You might prefer to consult with an accountant or attorney who specializes in this field for a professional opinion, as buying an existing franchise is a major investment.
  • Contact franchise owners in your area for their unbiased view of the company. Their input might alert you to potential problems not addressed in the franchise business plan.

Franchising : Advantages and Disadvantages



Advantages of Franchising
  1. The franchisee’s lack of basic or specialised knowledge is overcome by the training program of the franchisor. 
  2. The franchisee has the incentive of owning their own business with the additional benefit of continuing assistance from the franchisor. The franchisee is an independent business person operating within the framework of the franchise system. This provides the opportunity through hard work and effort to maximise the return from their business and the value of their investment. In all franchise networks there are three basic levels of performance, despite the fact that all franchisees are provided with the same raw material. There are the high flyers who do extremely well, having the right attitude and approach, as well as some entrepreneurial skill which enables them to make the most of their opportunities. Then there are the average performers, who operate the system and basically achieve the anticipated performance levels and in line with their expectations earn a decent living. Their attitude and approach is sound, but they lack the flair of the high flyers. Finally there are those whose performance levels are low. These are people who joined the franchise with best of intentions, but they now lack the will or the aptitude, or have changed their mind and want to get out of the franchise. They clearly made a mistake in the first place by going into self-employment, and they perhaps deluded themselves into believing that their franchisor would remove all the risk for them. 
  3. In most cases, the franchisee’s business benefits from operating under a name and reputation (brand image) which is already well established in the mind and eye of the public. Of course, there will be new franchise schemes which are in the process of being established and in which the name will not yet be well known. This is a factor to recognise and to make allowance for. Picking up a sound, newer franchise in its early stages can be a good proposition but the risks are higher. 
  4. The franchisee will usually need less capital than for setting up a business independently because the franchisor, through their pilot operations, will have eliminated unnecessary expense. 
  5. The franchisor provides the franchisee with a range of services which are calculated to ensure, that the franchisee will enjoy the same or a greater degree of success as the franchisor has achieved. These services will include:

Manfaat Franchise / Waralaba


Sebagai salah satu alternatif model bisnis, pengembangan usaha  dengan pola ini menawarkan berbagai manfaat yang menarik baik bagi franchisor mau pun franchisee.

Manfaat bagi franchisor:
  • pengembangan usaha dengan biaya yang relatif murah
  • potensi passive income yang cukup besar
  • efek bola salju dalam hal brand awareness dan brand equity usaha anda
  • terhindar dari undang-undang anti monopoli.
Manfaat bagi franchisee:
  • memperkecil resiko kegagalan usaha
  • menghemat waktu, tenaga dan dana untuk proses trial & error
  • member kemudahan dalam operasional usaha
  • penggunaan nama merek yang sudah lebih dikenal masyarakat.


Memasarkan Franchise


Pemasaran akan sangat berperan terhadap perkembangan franchise terutama pada masa awal dimulainya usaha. Keuntungan anda akan sangat bergantung pada banyaknya orang atau fihak yang menjadi franchisee. Berikut beberapa faktor yang harus diperhatikan:
  • Benefit bagi franchisee.  Dibuat suatu skema benefit yang menarik dan menguntungkan bagi calon franchisee. Poin-poin tersebut antara lain: hasil investasi menarik, jangka waktu pengembalian modal yang pendek, dan tingkat resiko yang rendah.
  • Perjanjian Kontrak yang menarik.  Tidak jarang suatu konsep bagus tidak diterima hanya karena cara atau metode penyampaiannya kurang menarik atau tampak tidak bonafide. Perlu penekanan masalah benefit finansial yang akan diterima franchisee, serta transparansi dan detail hak dan kewajiban franchisor dan franchisee.
  • Strategi pemasaran yang tepat.  Strategi yang tepat antara lain dapat dilakukan dengan menyediakan sebuah outlet sebagai sampel, pendekatan personal, dan pemilihan media promosi yang tepat.

Membangun Sistem Franchise

Kita dituntut untuk dapat menciptakan sistem yang ampuh dibandingkan kompetitor, teruji untuk setiap cabang, dan mudah diduplikasikan untuk setiap franchisee. Di samping itu, keseluruhan sistem harus dikenali masyarakat dengan satu brand (merek) yang dapat merepresentasikan segenap image yang ingin ditampilkan. Sehingga beberapa faktor berikut sangat penting diperhatikan:
  • Diferensiasi (unik).  Produk (barang atau jasa) yang unik tidaklah harus selalu dengan menciptakan sesuatu produk yang sama sekali baru, dapat juga dengan memberikan sesuatu ‘nilai tambah’ baik berupa content (materi) atau pun context (atribut) produk tersebut sehingga membuat produk anda ‘berbeda’ dibanding kompetitor lain.
  • Uniformitas (keseragaman).  Keseragaman mencakup keseluruhan sistem yang ada termasuk keunikan yang dimilikinya. Perlu disusun suatu panduan standarisasi yang dibakukan dan bersifat simpel sehingga mudah difahami, diimplementasikan dan dapat berlaku secara umum.
  • Strong Brand (merek yang kuat).  Merek yang kuat dan dikenal masyarakat akan dapat mencerminkan keunggulan yang ingin ditonjolkan. Merek merupakan suatu kesatuan nama, simbol dan atribut yang dapat menjadi identitas produk atau usaha. Identitas inilah yang merefresentasikan produk atau usaha secara keseluruhan meliputi kualitas, harga, kinerja hingga image yang ingin ditanamkan dalam benak masyarakat.


our role is not over until you realize the desired business results